.photographic-hero {
    position: relative;
    isolation: isolate;
    display: grid;
    align-items: center;
    min-height: var(--hero-height);
    background: var(--bg);
}
.photographic-hero__image {
    position: absolute;
    inset: 0;
    z-index: -2;
    width: 100%;
    height: 100%;
    object-fit: cover;
}
.photographic-hero::before {
    content: "";
    position: absolute;
    inset: 0;
    z-index: -1;
    background: linear-gradient(180deg, rgba(0,0,0,.35), rgba(0,0,0,.68));
}
.photographic-hero__copy { padding-block: clamp(2rem, 7vh, 6rem); }
.photographic-hero h1 {
    max-width: 20ch;
    margin: 0 0 1.2rem;
    font-size: clamp(2.4rem, 5vw, 5.2rem);
    line-height: 1.05;
    overflow-wrap: anywhere;
}
.photographic-hero__subtitle { max-width: 55ch; font-size: clamp(1.1rem, 2vw, 1.5rem); color: #fff; }
.photographic-hero__lead { max-width: 65ch; color: #eee; }